"Apple Explores Partnership with OpenAI for iPhone AI Capabilities"

Apple is reportedly in renewed talks with OpenAI, the company behind the popular chatbot ChatGPT, to bring generative AI features to the iPhone. The discussions are part of Apple's wider efforts to integrate AI software that can generate human-sounding text into its devices.

According to sources familiar with the matter, Apple has been discussing terms with OpenAI for the possible integration of its technology into the iOS 18, the next iPhone operating system. However, the company has yet to make a final decision and is also in discussions with Alphabet Inc.'s Google about licensing its Gemini chatbot.

Apple's upcoming iOS 18 is expected to include several new features based on the company's in-house large language model, as well as a chatbot-like feature akin to OpenAI's ChatGPT. The company's push into chatbots is aimed at providing a more seamless AI experience with better privacy protections than rival AI offerings.

The renewed talks with OpenAI come as Apple prepares to introduce new AI software and services at its Worldwide Developers Conference in June. The company has previously indicated that it plans to tout its features as more seamlessly integrated into its devices than rival AI offerings, with better privacy protections.

The move to rely on partners for its generative AI features is also a way for Apple to potentially lessen the liability for its platform and accelerate its push into chatbots. By outsourcing the generative AI features to another company, Apple is potentially lessening the liability for its platform.

The discussions with OpenAI and Google are part of a larger trend of tech companies looking to incorporate AI technology into their products. With the growing popularity of chatbots and other AI-powered tools, companies are increasingly looking for ways to integrate these technologies into their devices in a way that is both useful and privacy-focused.

In conclusion, Apple's renewed talks with OpenAI and its ongoing discussions with Google are a sign of the growing importance of AI technology in the tech industry. As more and more companies look to incorporate AI into their products, the competition to provide the best and most privacy-focused AI experiences is likely to heat up.

Source: <https://www.gadgets360.com/mobiles/news/apple-openai-iphone-generative-ai-features-discussions-5533308>